HA!Fest motion capture animation - Matthew Lindfield

Matthew Lindfield

For the Hafest ident animated project I came up with a few different ideas for what the animation should be. My first idea was to have the logo fill up with a thick fluid that would be the orange colour that was assigned on the brief, although this idea would be interesting I thought that it didnt really seem fun or engaging. This lead onto my next idea to have a rube-goldberg machine. A series of interconnected parts that would interact with each other, such as a ball rolling down a track which knocks a hammer which would smash a glass full of water which would continue on, eventually at the end of the animation the logo would reveal itself. Although this was more engaging I realised it could be overly complex.

This resulted in my current idea. A dancing man, made of some abstract shape such as a lump of sand, a series of random dots or a blob-like material, with the Hafest logo cut out of his chest. In the end of the animation I've considered to have the man fall over, deflate or disintegrate.